Rethinking the Renaissance app experience
Despite this, there isn’t a dedicated place for fans to connect to one another, or their favourite artists. This leaves fans spread out across forums, social networks and fragmented fan clubs.
Project Overview
1 product manager
2 engineers
and myself
App Store rating increased from 2.8 stars to 4.1 within a year
47% active users after 90 days
Organic downloads doubled from 380k to 790k with no marketing spend
Background
Understanding the problem
In-depth strategy and discovery research was conducted to identify the app’s current limitations and define a clearer direction forward.
Concepting
Sketching and low-fidelity wireframes helped me explore concepts early and refine the direction with the team.
A key change made: I moved users profile to the top bar and added an earnings & rewards section to the bottom nav. Since earning rewards is key for users and the business, using a familiar UX pattern was essential.
Testing & Incorporating feedback
UI overhaul
Moodboard direction
Final Design
Search for Streaming Parties, join recommended, popular or parties ending soon, favourite upcoming parties or create your own.
Use your well earned stars on artist raffles & grand prizes! Not enough stars? Earn more by completing daily adventures, referring friends & streaming.
What was once Favourites has now become My Streams! I created a flexible design allowing for more features and statistics
After redesigning the app, I was challenged to design the web app from scratch in 24 hours… challenge accepted ✅
Summary
I absolutely loved redesigning the Renaissance app! It was great to work with such an amazing team on something that people care about so much.
It was great to improve the app even further, and have since tested and designed multiple features such as; virtual festivals, premium profile & a social media feed.
